Tuesday, October 28, 2008

Making Money Online

Author: James Betchley

Making money from home on the internet, is a great way to supplement your income, especially for non-working mothers or anyone for that matter with a connection to the internet and a little drive.

When the world is in economic turmoil as it is at present, one thing is sure to happen.A lot of people will lose a lot of money and a few people will make vast sums of money. Whenever a stock market crashes there is always someone who profits, you see money (like energy) is not created or destroyed it is merely transferred from place to place, commodity to commodity or person to person.

In times like these the value of ‘things’ change, house prices fall, luxury goods manufacturers stocks take a downturn and the resale value of your car drops, but at the same time demand for financial advisors is on the up, bookies and second-hand goods stores are seeing a resurgence not felt for many years and internet sales are still on the up. You see people still need to buy goods and services but are paying much more attention to what they are buying and where they are spending their money, whilst short sighted companies see recession as a time to slash their advertising budget, the more savvy characters acknowledge an even greater need to engage potential customers in-order to keep their sales up.

Which brings me to my point, the internet is what it is to day due mainly to advertising, the money companies will spend to get customers to navigate to their web site and buy their goods is what runs most websites from the smallest blogs to the huge price comparison sites all their revenue and existence comes down to advertising money.

Google will pay an average of $1 per click to people who host Google Adsense on their websites, affiliate marketing
departments pay huge commissions to webmasters who direct paying customers to their websites, these commissions and pay per click (PPC) incentives are achievable with very little initial outlay and are available to anybody who has a computer and an internet connection.

Before you rush out into the world of e-commerce, take time to decide upon a niche, you will be most successful if you are interested in your site or product, and you will find it much easier to market your website as you will have much more to write about in articles such as this.

The second step is to set up a website, this is not as daunting as it may sound – most webhosts (the company which owns the space where you put your web site) offer free website building software and will host your site for as little as £2/$3 per month. Recommended hosts are http://www.whichdomainhost.co.uk/JustHost/index.html”\">JustHost; and http://www.whichdomainhost.co.uk/JumpLaunch/index.html”\">JumpLaunch; each offers cheap reliable web hosting with plenty of storage and no hidden costs. It is advisable to choose a domain name which has one of your key words in it, so if you are marketing handbags your domain may be handbagcentral.com – this improves your search engine rankings and helps people to find their way to your website.

Once you have set up your site you can populate it with ads from one of the many online sources such as Google or ClickBank, make sure that your ‘interesting content’ to advertising balance is enough to entice people to your site as google and the other seach engines will see sites that are purely advertising and no content as spam and penalise you accordingly in the search engines.

Now comes the time consuming part, you need to drive traffic to your web site, there are several ways to do this, email marketing, directory submissions and one of the best is the submission of quality informative articles to the many article submission websites these sites allow you to include a link to your site in the resource section which is a major factor in achieving higher search engine rankings.

Then sit back and let the commissions roll in, it will be slow at first but as your site gains popularity the cheques will increase in value.

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